Vision, mission, values and goals
Our purpose
Our vision
Our mission
We’re fighting habitat and biodiversity loss by catalysing large-scale, practical action for nature
A world where nature makes everyone’s lives richer
By transforming the way restoration is delivered, we will catalyse practical action for nature
Our values
Woop Woop is a profit-for-purpose business. By working with Woop Woop for Nature, you can expect:
Collaboration
From the boardroom to the bush, we speak the same language to take everyone on your journey. We work within your frameworks – or help you develop them - to make sure your biodiversity & natural capital journey is fit for purpose.
Deep expertise
We’re a group of highly trained individuals that think deeply about how we can create a better world, and we work hard to communicate our expertise and complex solutions in a clear and concise manner.
Practical knowledge
All the great science and innovation in the world won’t improve nature if it can’t be practically delivered. Our niche is taking science into action - we understand the constraints and opportunities of restoration and optimise solutions accordingly.
Diversity, diversity, diversity
Every culture, nationality, person brings different knowledge and perspectives. When all of these different views are shared together, it drives creativity and innovation. Diversity is key for us – for nature, people and opinions.
High integrity
We a strongly values-aligned company. We walk the talk across all aspects of our business.
Innovation
We have six years to reverse biodiversity loss, and in this emergency context we need to act differently. We combine technology, new skill sets and ancient knowledge to do restoration differently.
Empowering everyone to learn
And finally…. we empower others through knowledge sharing, so that everyone can take action.
Our 2030 goals*
*we know they sound ridiculously ambitious. But we’re shooting for the stars to build a brighter tomorrow.
8 million hectares of biodiverse restoration catalysed
60,000 farmers benefiting from improved natural capital
20,000 species benefiting
500,000 green jobs