Welcome to Woop Woop, where nature is closer than you think.

Boomers use ‘Woop Woop’ to describe a place in the middle of nowhere. 

Millennials ‘whoop’ when they see Taylor Swift’s cats. 

And frogs woop-woop-woop during the night.

Nature connects generations and inspires awe, and it underpins our culture, wellbeing and economies.  But for many of us, we’ve forgotten that the quality of our lives depends on nature.  Welcome to Woop Woop, where nature is closer than you think. 

Woop Woop is a biodiversity-focused restoration business, combining evidence-based and practical approaches to restore nature and put some whoop! back into our love for nature. 

Success for us is that everyone – boomers, younger generations, businesses and even Taylor Swift - are rolling up their sleeves and taking practical action, so collectively we can turn the tide on nature loss. 

If you’re interested in our services and how we can work together- you can find more information here.  But for now, here’s how Woop Woop leverages a unique blend of science, practical action and a touch of glamour to restore nature. 

1.       A fresh perspective on biodiversity restoration:  Yes, trees are important to plant.  But to restore complex ecosystems that optimise for biodiversity and deliver benefits for people is much harder.  So our success metric goes beyond what plants we put in the ground today; our focus is on improving nature’s complexity and the myriad of benefits that restoration will provide to people, communities and businesses.    

2.      Uncompromising commitment:  Many of us don’t sleep at night for worrying about the state of the world.  To make ourselves (and you) feel better, we’ve set enormously ambitious goals to turn the tide for people and nature.  We recognise that we can’t achieve these goals alone, which is why we’re committed to….

3.     Sustainable partnerships for lasting impact:  If we told you that to avert a crisis, we needed to restore 11.6M ha of Australia’s private land in the next seven years, you’d probably feel overwhelmed.  But what if we told you that’s less than the size of one Olympic Swimming pool per Australian?  That sounds achievable if we work together.  We support our partners to break the ecological complexity down and help them take evidence-based, nature-positive practical action. 

4.     Harnessing innovation, entrepreneurship and practical knowledge:  Woop Woop embraces cutting-edge technologies to restore ecosystems.  We’re secretly very nerdy, love big tech and data and we’re always exploring new approaches and ‘fast failing’.  We also highly value the on-ground observations of people in the places we work, and the experts who have spent a lifetime observing nature. 

5.     The glamour factor: We love a touch of glamour, but that doesn’t mean we don’t get our hands dirty.  For too long, conservation has been seen as the realm of the ‘do-gooders’.  But we all depend on nature for our lifestyles, and solving these large and complex problems will require all hands on deck.  That’s why we’ll make sure that our actions for nature are a little bit bougie, so we can ignite a passion for nature action in everyone. 

We urgently need to mainstream a love for nature and collectively take action.  By partnering with Woop Woop, you can contribute to reshaping public perception of conservation, take practical action and create a brighter and more glamorous future for our planet. 

 To learn more about our services and how we can collaborate, visit our website www.woopwoopfornature.com.au